Acxiom’s Audience Propensities are a comprehensive suite of integrated scores designed to predict consumer behavior, as well as product and brand affinities. Thousands of prebuilt, propensity model scores are available for immediate use, requiring little configuration. They provide rich insights into a consumer’s likelihood to respond, convert and remain loyal, as well as preferences for certain channels.
Audience Propensities are vertically focused and have been developed with industry-specific, syndicated data from leading data providers. They are particularly effective when immediate availability, cost efficiency and ROI are critical factors.